MINMA is an original brand founded by Hong Kong-based weaver Sing. In our first encounter, we learned that he enjoys spending time in the mountains in his free time. His fondness of nature can be seen in the natural colours, patterns and textures of his woven works. We wanted to incorporate his source of inspiration — the mountain ranges, waves and streams — into the brand’s logo design. To emphasise all MINMA productions are handwoven, we chose to use threads as the main design element in the visual identity, directly referencing the brand’s characteristics and giving a sense of warmth. The threads form two mountains in the logo, which is consistent with the maker’s dependable, steady personality.